Whenever you run a company that’s visited by customers who attended for your requirements inside their car you can find ways to earn more money from their store, and indeed accumulate new clients, by letting them charge their electric vehicles on your site for free.
Electric vehicles and hybrids only account fully for a really small percentage of vehicles on the roads today but the quantity will probably increase considerably over the next several years as the government aims to ban the sale of new petrol and diesel vehicles by 2040. Some MP’s already are saying that this is a long time to attend, and the date should be brought forward to 2030. Whatever happens as regards that, the government is encouraging people to purchase electric vehicles by offering grants for the installing of EV charging points in the home and in the workplace.
The Office for Low Emission Vehicles is offering what is called the OLEV Grant, specially named the Electric Vehicle Homecharge Scheme (EVHS), that will be 500 towards the cost of a receiving point. Additionally, in Scotland you will get up to further 300 from the Energy Savings Trust Scotland. So an average electric car charging points installation costing 999 can be obtained for 199, saving 800. Whenever you run a company, you are able to obtain grants of as much as 10,000 towards the cost of installing charging points.
Whenever you start to consider this from the perspective of a company, you can find ways to generate income from it autonomous vehicle fleet management. How many people drive to the supermarket to complete their weekly shopping? Quite a few, wouldn’t you say? And if you run a supermarket and install a lot of charging points which customers may use to charge their car free of charge, rather than paying for the electricity by charging in the home, where are they likely to complete their weekly shopping?
Bearing in your mind that at the moment you will get huge grants for installing EV charging points included with the fact that more and more customers are going to be using them, offering free charging will probably encourage new clients to come calmly to your store rather than another.
Then there’s another factor. What about dozens of drivers who reside in flats or in terraced houses in streets where you can find no front gardens? They have to park in the street, and you can’t run electric cables over the pavement. There’s talk of installing charging points in lamp-posts and you can find actually a couple of hundred installed in 1 or 2 boroughs, but this would have to be rolled on a massive scale.
Obviously, if you are going to offer free charging you have to pay for the electricity, and this depends on the energy rating of the charger and the amount of time taken fully to charge. If a 7kWh top up charger is used for one hour this may offer a typical vehicle one more 25 miles and cost the company 0.84p at an interest rate of 12p per kWh. With a 50kWh fast charger the exact same car would add 175 miles in one hour and cost 6.00.
Obviously, nobody says that you have to supply free charging, although that’s one means of doing it. You could offer charging at a nominal rate to cover the cost of the electricity. Like that, other than the installation cost, you can find no ongoing costs, and yet you still keep the client on your own premises for the exact same length of time. This really is quite suitable for businesses whose customers need or want to charge their vehicle and are willing to pay something for the service.
Obviously, there’s another model that make use of and that’s one where you make a profit on the charging. You’ll attract less customers this way, if your customers have limited choice about where they can charge then they’ll still tend to visit your business.
There’s even another possibility and that’s that some installers and providers of chargers may offer to set up totally free and operate the chargers on a profit-making basis.
Certainly, it will probably be many years before everyone is driving electric vehicles, but now’s the time to consider how you can benefit.