The internet casino industry has grown rapidly over the course of the past ten years. While at the end of the 20th century there were only several dozen online casinos available to gamblers, over the last ten years their numbers have grown exponentially and today gamblers have a choice of over a thousand online casinos.
Land-based casinos, especially in the US, have always promoted themselves as fun-filled places where men, and later on also women オンカジ, can gamble and have a great time and should they gamble enough their rooms in hotels will be comped by the casino to encourage high rollers ahead and wager at their establishment.
In Las Vegas, Nevada the casinos have realized, right after their establishment when they want to attract the men to gamble they have to provide entertainment to women. Free drinks were wanted to the ladies looking forward to their husbands or lovers who were at the tables playing.
When slot machines were introduced the overall game mainly drew bored women who had nothing better to do in the casino. The casino owners have quickly identified an additional source of income and started heavily promoting the overall game to women.
Throughout the late 20th century Las Vegas got revamped from a mobsters-run town and turned more corporate. Huge casinos were built and offered non-gambling related entertainment to attract vacationing families and also started hosting large conventions which turned Las Vegas to the convention capital of the US.
Tourism flourished, but profits from gambling have slowly started declining and places like Macau have started competing with Las Vegas as the city whose profits most from gambling.
The introduction of online casinos in the late 90’s have served as another blow to places such as for instance Las Vegas, Atlantic City and Monte Carlo. Suddenly people received the possibility of gambling from the comfort of their particular homes with a press of a button.
Yet, in those years not everybody had a laptop or computer and those that did had to surf the internet using dial-up connections of slow and patchy. This became a problem and in retrospect we are able to note that these two factors caused a delay in the burst of online casinos.
Over the course of a few short years more and more individuals have gained usage of personal computers, as mass production of laptop or computer have caused prices to decline, this corresponded with vast improvements in online connections and the increase of internet surfing speed.
Now it became much simpler for the common Joe to own a computer and surf the net at a fair speed. Once this is possible online casinos could not be stopped. It became easier and quicker to download and install casino software, and later on with the development of Flash technology many casinos could offer players to play their favorite casino games directly from their web browsers without the need to download any heavy software on with their computers.
The rapid growth in the gaming industry of software providers and gambling brands has established a welcomed competition between the firms and have forced online casino to have a different approach from land-based casinos to marketing and promotion.
Online casinos were unable to offer their patrons free drinks and rooms in hotels therefore they had to develop other means of promotion in order to attract gamblers. This signaled the birth of online casino bonuses and merchandize promotions.
Online casino have started competing with land-based casinos and other online casinos by offering free cash bonuses to new players joining them. They’ve also developed players’rewards programs that awarded top players with expensive branded merchandize.