“SMM combines the goals of internet marketing with social media sites such as for example Digg, Flickr, MySpace, YouTube and many others. The SMM goals is going to be different for every business or organization, however most calls for some kind of viral marketing to build idea or brand awareness, increase visibility, and possibly sell something or service. SMM might also include online reputation management. Most online communities don’t welcome traditional direct or hard sell techniques so a highly effective SMM campaign will demand more finesse to execute properly. SMM campaigns should be targeted to the city you want to reach with a note that appeals to them. Some traditional ways of achieving this are with authoritative information, entertainment, humor or controversy.”
– Wikipedia 2007
Social networking marketing can be thought of an indirect way of marketing your business. It is just a powerful process which utilizes the principles of traditional marketing to programs with social ends that ultimately promotes your organization through social media channels. Social networking marketing is the brand new wave of online marketing and might be looked at an indirect way of marketing. Traditional marketing centers on immediate sales and gets right to the point. This is who we’re, this is what we do, for this reason you should obtain our product or service, now buy it. The length of traditional sales cycles vary within industries but the target is definitely exactly the same – close that sale.
Social networking marketing has exactly the same goal however the methods to the end are very different. It’s generally frowned upon to try to do sell your product or service on industry forum sites, for example. Those forums are in place for the exchange of ideas, knowledge and networking. Most forums have another advertising section where businesses can purchase advertising. The idea behind participating in forums is to establish yourself as your industry expert. Sharing your knowledge and learning from those in exactly the same industry or your target market results in exposure for you personally and your business.
In the event that you provide helpful information, make constructive comments and ask appropriate questions, you is going to be offering value to potential customers and they will, eventually, come to find more value from you. Naturally, your ultimate value is in the item or service you want to sell. The inherent trouble with social media marketing is so it takes a lot of time and effort to achieve the eventual desired result – that being the sale. Many business owners either don’t have the time and energy to devote to something that will not provide immediate desired results (the delayed gratification theory) or they are resisting utilizing the powerful social media marketing available alternatives specifically due to its indirect way of sales and enough time it will take to see results.
Social networking marketing is actually no different than social networking off the internet. When you attend a trade show or perhaps a company event, you are networking in a social environment with the specified result being to improve your customer base. Firms that sponsor golf outings, company picnics and other social events, often invite employees, customers and potential customers. What do these three groups of people do at these events? They socialize and network. Even though some may develop friendships at such events, the main reason for and ultimate goal of such events is to improve the bottom line – meaning their profits.
The Internet offers massive sources for networking through blogs, forums, communities and needless to say the immense amount of social networking sites like Facebook, Bebo, Dzone, Gather, Ryze, Squidoo, Tagged, Xing and many, many more. The networking concept is exactly the same; the platforms are exponentially greater and different. The vast amount of sites can be overwhelming متابعين, so it is a good idea to focus your social networking on sites which are specific to your industry in addition to a number of the larger, widely used generic sites like Facebook, Plaxo, Linkedin, etc. I prefer to use the sites which are more business-oriented like LinkedIn and Plaxo – but that is an individual preference. To me, my Facebook profile has information and photos which are right for friends and family than business associates, but you will find people who don’t agree. Again, that is a matter of personal preference.
For discussion purposes, let’s consider traditional (or direct) marketing to be a one way communication channel and social media marketing to be a two-way communication channel. In traditional marketing, a company might give you a direct mailer, a contact, or you may see an advertising in a magazine. These kind of marketing campaigns cost the business enterprise a complete lot of money and don’t always end up in large volumes of sales. Now consider participating in two-way conversations on forums, blogs and other social networking sites. You, as an agent of your organization, are engaging in “conversations” together with your prospective clients and hopefully providing valuable content (content is King in social media marketing). With time, you and your organization will be more visible (as you raise your online presence), your reputation and value will increase and in time, your prospective clients will know who you are, the value in that which you are selling and where to get you.
I like to place myself in another person’s shoes to comprehend where they are coming from. I don’t purchase anything before going on the Internet to get everything I will about the item or service I am considering buying. I browse the reviews in addition to what is being said concerning the competitive product or service. This being said, why would I expect anyone else never to do exactly the same? If you were to think about social media marketing in these terms, its value, albeit a time-consuming process, may be more apparent to you.
It is important to bear in mind that social support systems contain loyal and engaging large audiences. Social networking marketing can greatly benefit any business since it compliments your brand (an incredibly important topic in its own right), business and online profile. However, social media marketing does take time and serious dedication but the best return you’ll receive is going to be worth enough time spent.
If a company owner embraces the value of social media marketing, there’s no escaping the truth that the Internet is the brand new frontier for marketing. Social networking has brought on a life of its own and when you yourself have not jumped on the bandwagon, you are missing the boat. Social networking marketing can greatly benefit any business since it compliments your brand, business and online profile.